Most money advice fails for a boring reason: it’s written for people who already have money. You land on an article promising “financial freedom,” get three paragraphs of jargon, and leave more confused than when you arrived. That’s the gap Better This World Money tries to fill — and it’s also why the phrase “betterthisworld money” has been popping up in search results lately.
But what actually is it? Is it a tool, a course, a philosophy, or just another blog? I dug into the site itself so you don’t have to guess. Here’s an honest look at what Better This World Money is, what it teaches, where it’s genuinely useful, and what it can’t do for you.
What Is Better This World Money?
Better This World Money is the personal-finance arm of BetterThisWorld.com, an online publication covering entrepreneurship, finance, motivation, and lifestyle. The money section includes guides for beginners, budgeting tutorials (like building a budget in Google Sheets), saving strategies, and articles on debt, banking, and investing concepts. The site identifies a founder named Martin and publishes content from several contributors. Source
So it’s not an app, not a bank, and not a broker. It’s content — ideas, frameworks, and how-tos you apply yourself.
The site’s own money philosophy is easy to sum up in one sentence: every financial choice — spending, saving, giving, investing — is a chance to steer your life (and a little of the world) in a direction you actually want. Its flagship article walks readers through setting specific, time-bound impact goals, checking their real financial capacity, and then matching money to those goals across four channels. Source
If that sounds vague, don’t worry — the next section makes it concrete.
The Core Idea: Four Channels for Every Dollar
The approach on BetterThisWorld.com sorts your money into four channels. Nothing here is radical, and that’s the point — it’s the kind of framework that survives contact with real life:
- Spending — buy from companies whose practices you support, and shift recurring bills toward better options, without blowing the budget.
- Saving — park money where it works for you: an emergency fund first, then accounts at institutions you trust.
- Investing — align what you own with what you believe, using low-fee options by default, and checking that “impact” claims come with actual data.
- Giving — support charities with measured results and transparent reporting, and track outcomes rather than good intentions.
The article also pushes two habits worth stealing regardless of what you think of the site: automate transfers to saving, giving, and investing accounts so willpower never enters the equation, and review quarterly with three questions — did this move the goal forward, did the cost match the outcome, and should I continue or change? Source
What the Site Covers (and Doesn’t)
Here’s a quick map of the money content you’ll find there:
| Topic Area | What You’ll Find | Best For |
| Budgeting basics | Step-by-step guides, including a Google Sheets budget tutorial | Beginners starting from zero |
| Saving strategies | How to save for a house, systematic saving tips | People with a specific savings goal |
| Debt | Articles on debt consolidation and managing balances | Readers juggling multiple debts |
| Investing concepts | Explanatory pieces on investing ideas and ESG-style investing | Learners, not active traders |
| Banking & credit | How to navigate online banking and credit products | Anyone choosing financial products |
| Impact finance | Aligning money with social/environmental goals | Values-driven readers |
What it doesn’t have, as far as the site shows: licensed financial advice, personalized planning, or a track record of client results. One page references “membership benefits,” but the site doesn’t publicly document who’s behind its financial content in a verifiable way — its “resident financial consultant” appears without credentials I could confirm. Source
That’s not a deal breaker for a blog, but it matters for how you use it.
How to Get Value From It — Safely
Treat Better This World Money like a good conversation with a thoughtful friend: useful for ideas and framing, never a substitute for verified guidance. A few practical rules:
Start with the mechanics, not the philosophy. The budgeting and saving guides are the site’s most concrete material. Set up a simple budget, build an emergency fund, and automate transfers — these steps are useful no matter whose advice you follow.
Verify before you act. Before opening any account, product, or investment mentioned on any blog (this one included), check it independently. For US readers, the FDIC’s Bank Find tool confirms whether a bank is really insured, and the SEC’s investor.gov site is built exactly for checking out investment products and the people selling them.
Watch for the classic red flags. Any article or site promising guaranteed returns, pressuring you to act fast, or asking for payment to “unlock” earning opportunities deserves instant skepticism. Those are the same warning signs the FTC highlights for investment and money-making scams. Content that talks about risk trade-offs and trade-offs between goals — like Better This World’s own pages do — is a much healthier sign than content that only talks about upside.
Match advice to your situation. A framework designed for someone with surplus income to allocate toward giving and impact investing won’t fit someone covering essentials. If money is tight, the honest order is: essentials, small emergency buffer, high-interest debt, then everything else.
Frequently Asked Questions
Is Better This World Money a scam? There’s no evidence it’s a scam — it’s a content blog, not a financial product. The real caution is simpler: it’s general-interest content from unnamed or unverifiable contributors, so verify anything you read elsewhere before acting on it. (Note: there are lookalike domains like betterthisworld.info and betterthisworld.org; make sure you’re on the site you intend to visit.)
Is Better This World Money free? The articles are free to read. One page references a “membership,” but the site doesn’t clearly explain what it includes or costs, so treat that as unverified until you see it yourself.
Who writes Better This World Money? The site names a founder called Martin and several contributors, including someone described as a financial consultant. I couldn’t verify the author credentials from the site itself, which is worth keeping in mind.
Is the “money with a purpose” approach right for beginners? The four-channel idea (spend, save, invest, give) is beginner-friendly as a mental model. But if you’re just starting out, master the first two channels — saving and sensible spending — before worrying about impact investing or optimizing your giving.
Is this financial advice? No — not from the site, and not from this article either. It’s general information. For decisions involving significant money, talk to a licensed professional who knows your full situation.
The Bottom Line
Better This World Money is a blog, not a breakthrough. Its real value is the framing: money isn’t just numbers, it’s direction — and small, automated, regularly reviewed choices compound faster than dramatic one-off decisions. Use it for ideas and structure, do your verification through official sources before committing a dollar, and you’ll get the good parts while skipping the risk that comes with trusting any single source on the internet. Visit Tomoson for more details.